Posted by Jyll Stuart on Apr 27, 2010 in Social Media | Comments Off
I’ve been watching a few folks bantering back and forth about “sentiment analysis” and the like. I have to admit that it has been very hard to keep “scientific girl” under wraps and not question the rationality of the conversation. I fail to see how any commercial software application could quantitatively evaluate emotion, sarcasm, slang, or other human communication traits. Am I wrong?
Continue...
Posted by Jyll Stuart on Mar 15, 2010 in Notable News | Comments Off
What if you found out several documents of yours were posted online? Worse, a site was charging people access fees to read your intellectual property! Apparently, that is what's going on with a site called Course Hero.
We'll link you to the article to see for yourself. We'd like to know your thoughts about this issue so please use our
Contact Form to drop us a line.
Continue...
Posted by Business Development Team on Mar 3, 2010 in Social Media | Comments Off
Here are five quick Twitter tasks you can easily accomplish today: Tell folks what your business is doing this week, Announce your latest blog post, Search for what's being said, Follow influential leaders in your niche, and Ask for opinions and listen. At most it will take you about 45 minutes to an hour to complete. The end result is that you're perpetuating your conversation in the social media space. The common denominator in all of these tasks is the art of listening. Social media conversations really aren't that different to interpersonal communications. People want to have their say without being interrupted and they want to be sure that you (the listener) understood their message.
Continue...
Posted by Jyll Stuart on Feb 22, 2010 in Social Media | Comments Off
As a small business owner, you wear many hats and because of this, it can be challenging to find the time to promote your business in a cost-effective manner. Web-based social networking tools may be a solution for you to explore in an effort to reach your target customer. Engage your customers by answering questions and handling their publicly displayed complaints. Encourage participation and reward frequent contributors. By using social networking tools to share information your customers want, they will be more likely to share with their friends. This viral marketing effect has the potential to promote your business in a positive light.
Continue...
Connect With Us!