Brick-and-Mortar versus Online Information Organizing

Posted by Jyll Stuart on May 31, 2011 in Information Architecture | 2 comments

I started working with a new client a couple of weeks ago with the objective of leveraging a combination of conventional and social marketing to increase sales in a particular niche market. I know… it’s a vague description, but we’re keeping things under wraps for now. The problem we ran into is the vast amount of information that exists on a current site that is somewhat...

It’s In The Cards

Posted by Business Development Team on Mar 3, 2010 in Information Architecture | Comments Off

Organizing the information about your business, products and services  is a great first step towards designing the structure of your web site. This is a simple and quick exercise that will allow you to begin to visualize categories of information beyond the typical cookie-cutter categories used by everyone else. All it requires of you is an investment of time, index cards, and your knowledge...

Information Architecture for Small Businesses

Posted by Business Development Team on Feb 22, 2010 in Information Architecture | Comments Off

If you “Google” for the phrase “information architecture,” you’ll find a multitude of explanations for what it is, who does it, how to do it, and more. Industry analysts are touting information architecture (IA) as a cornerstone to enterprise architecture and it is fast becoming a necessity as corporations strive to organize all of their information. The question for small business...