FTC Guidelines for Endorsements

Posted by Jyll Stuart on Feb 22, 2010 in Best Practices | Comments Off

I want to start off by saying that (a) I am not a lawyer and (b) this article is not intended to be construed as legal advice. It is strongly urged that you consult with your own legal counsel prior to development and/or implementing disclosure guidelines for your business. In October of 2009, the Federal Trade Commission (FTC) published a list of guidelines concerning the use of endorsements and...