Posted by Jyll Stuart on Apr 27, 2010 in Social Media | Comments Off
I’ve been watching a few folks bantering back and forth about “sentiment analysis” and the like. I have to admit that it has been very hard to keep “scientific girl” under wraps and not question the rationality of the conversation. I fail to see how any commercial software application could quantitatively evaluate emotion, sarcasm, slang, or other human communication traits. Am I wrong?
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Posted by Business Development Team on Feb 22, 2010 in Information Architecture | Comments Off
The question for small business owners is this “do I need to be concerned about information architecture when planning my site?” This article is the launch point for a series of articles that are intended to guide you through a simplified process to employ information architecture in your web marketing plan. To us, IA is an iterative process. You may start with an initial concept for your web site but to attract and retain customers, you will need to develop an improvement cycle. From your initial launch, you will want to collect data, analyze data, make changes, and so forth.
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