Somethings never change. The Wall Street Journal reported on June 20, 2007, that Microsoft will be making changes to its newly released operating system, Vista, so that competitor’s search products will be able to be installed and run properly.

Are we really suprised at Microsoft’s behavior?

Microsoft Agrees to Vista Change - WSJ.com.

INTRODUCTION

When you spent the time and money to put up your web site, did you have any idea as to how well it would be received? Are you meeting those goals? Did you get the return on your investment you expected? If you can’t answer these questions, then stick with me as we take a look how to find the information you need.

We’re going to be looking at measuring web site activity as an indicator of return on investment (ROI). There are four basic steps to this process: gathering data, making the data readable, interpreting the data, and formulating a plan of action. This article will cover the first three tasks and a concluding article will help you devise a plan of action.

The Lingo

One thing I want to caution you about is the terminology. Don’t let the word “hits” fool you. Someone who tells you that their web site receives several thousand hits doesn’t understand web site analysis. A “hit” can best be described as the request that your client’s web browser makes to the web server to retrieve the complete web page. A single web page can result in several “hits” being recorded to the web server’s log files.

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