Brick-and-Mortar versus Online Information Organizing

Posted by Jyll Stuart on May 31, 2011 in Information Architecture | 2 comments

I started working with a new client a couple of weeks ago with the objective of leveraging a combination of conventional and social marketing to increase sales in a particular niche market. I know… it’s a vague description, but we’re keeping things under wraps for now. The problem we ran into is the vast amount of information that exists on a current site that is somewhat...

Read More

Location Wars

Posted by Jyll Stuart on Oct 7, 2010 in Notable News | Comments Off

I’ve been playing catch-up in reading about some of the new technology patents that have been recently issued. I need a better system for monitoring both applications and issuance. Nonetheless, you will definitely be interested in Patent 7,809,805 which was issued on October 5, 2010 to Facebook. The title, “Systems and methods for automatically locating web-based social network...

Read More

Solving the Small Business Marketing Puzzle

Posted by Jyll Stuart on Sep 8, 2010 in Featured | Comments Off

Ask ten people how best to market your small business and you’ll probably get about 20 answers! Solving the small business marketing puzzle takes some initiative on your part because there isn’t one definitive method that will fulfill all your needs. Whatever strategy you devise, you’ll want to make sure that it is consistent with how you want current (and prospective) customers...

Read More

The BBC’s Global Experience Language

Posted by Jyll Stuart on Jul 21, 2010 in Reviews | Comments Off

BBC’s GEL I’ve spent the past hour or so reading through the BBC’s GEL (Global Experience Language). It’s an amazing design philosophy that unifies their online user experience. As they describe it, “GEL is the glue that ties all BBC services together.” The design pattern is based on a 976px wide page that’s divided up into 61 16px vertical units. This...

Read More

My Thoughts on Social Sentiment Analysis

Posted by Jyll Stuart on Apr 27, 2010 in Social Media | Comments Off

I’ve been watching a few folks bantering back and forth about “sentiment analysis” and the like. I have to admit that it has been very hard to keep “scientific girl” under wraps and not question the rationality of the conversation. With a background in chemistry, math, and information technology; I’ve mostly dealt with data that are absolute and measurable. The word “data” has...

Read More