Five Quick Twitter Tasks
Here are five quick Twitter tasks you can easily accomplish today. At most it will take you about 45 minutes to an hour to complete. The end result is that you’re perpetuating your conversation in the social media space.
Tell folks what your business is doing this week. Did you launch a new product or service? Are you and your team members out working in the community? Why is this important? Your customers (and followers) are interested in what it is you’re doing. Letting people know helps to keep them informed about your business.
Announce your latest blog post. Whether you’re updating your blog daily, weekly, or on some other schedule; Twitter is a great place to tell your community something new has been added to your blog. Why is this important? Think of starting an outward spiral: you post an article on your blog, announce the new post on Twitter, followers and potential new followers read the post, some may “re-tweet” it or pass it along, and the spiral of communication continues outward.
Search for what’s being said about… Twitter search is a starting point for monitoring the “Twitter stream.” Why is this important? It’s all about listening. You can monitor what people are saying about your products, your competitors, and more. Listening is key in any conversation.
Follow influential leaders in your niche. There are many sites that allow you to search for influential people in your domain. “Twellow” (the Twitter Yellow Pages) and “Listorious” (Twitter list directory) are two that we use most often. Why is this important? First of all, you’re not an island. We all need to surround ourselves with people who can help build our knowledge and expertise.
Ask for opinions and listen. Don’t just ask a question for the sake of generating noise. If you’re genuinely interested in conversing with your customers and followers – ask and listen. Why is this important? Social media isn’t all about push, push, push. It’s about engaging in meaningful conversation. By asking and listening, you’ll be more in tune to what your customers want and need.
The common denominator in all of these tasks is the art of listening. Social media conversations really aren’t that different to interpersonal communications. People want to have their say without being interrupted and they want to be sure that you (the listener) understood their message.
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