Posted by Business Development Team on Mar 3, 2010 in Information Architecture | Comments Off
Organizing the information about your business, products and services is a great first step towards designing the structure of your web site. This is a simple and quick exercise that will allow you to begin to visualize categories of information beyond the typical cookie-cutter categories used by everyone else. All it requires of you is an investment of time, index cards, and your knowledge about your business. Once completed, you'll be on your way to devising a site navigation and an initial layout.
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Posted by Business Development Team on Feb 22, 2010 in Information Architecture | Comments Off
The question for small business owners is this “do I need to be concerned about information architecture when planning my site?” This article is the launch point for a series of articles that are intended to guide you through a simplified process to employ information architecture in your web marketing plan. To us, IA is an iterative process. You may start with an initial concept for your web site but to attract and retain customers, you will need to develop an improvement cycle. From your initial launch, you will want to collect data, analyze data, make changes, and so forth.
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