FTC Guidelines for Endorsements

Posted by Jyll Stuart on Feb 22, 2010 in Best Practices | Comments Off

The FTC has the power of Federal law to enforce legal advertising standards. In October of 2009, they published a list of guidelines concerning the use of endorsements and testimonials in advertising that went into effect December 1, 2009. The Commission recognizes that the marketing and communications world is changing and is too complex for hard and fast rules. The FTC notes that it will have to “consider each use of these new media on a case-by-case basis for purposes of law enforcement, as it does with all advertising.”Continue...