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Information Architecture for Small Businesses

The question for small business owners is this “do I need to be concerned about information architecture when planning my site?” This article is the launch point for a series of articles that are intended to guide you through a simplified process to employ information architecture in your web marketing plan. To us, IA is an iterative process. You may start with an initial concept for your web site but to attract and retain customers, you will need to develop an improvement cycle. From your initial launch, you will want to collect data, analyze data, make changes, and so forth.Continue...