Seesmic Desktop
There are a plethora of desktop applications to monitor and manage Twitter accounts. One of my favorite is Seesmic Desktop. Seesmic is based on the Adobe Air platform and installs quickly and painlessly. You can manage multiple Twitter accounts and integrate with your Facebook status updates as well. The Seesmic team keeps up to date on all the latest features, so expect updates on a frequent...
Read MoreGrow Your Email List
Email is one of the most inexpensive marketing tools you have at your disposal. Customers can read your email at their leisure and from a variety of places – desktops, cell phones, handheld devices. How can a small business owner grow their email list? In all likelihood, you have a good start on your existing customers. Remember that you do need to comply with the federal CAN-SPAM Act which...
Read MoreBeginning Social Media for Small Business
As a small business owner, you wear many hats and because of this, it can be challenging to find the time to promote your business in a cost-effective manner. Web-based social networking tools may be a solution for you to explore in an effort to reach your target customer. We’re going to briefly introduce you to two social media tools that you’re probably aware of already. In...
Read MoreFTC Guidelines for Endorsements
I want to start off by saying that (a) I am not a lawyer and (b) this article is not intended to be construed as legal advice. It is strongly urged that you consult with your own legal counsel prior to development and/or implementing disclosure guidelines for your business. In October of 2009, the Federal Trade Commission (FTC) published a list of guidelines concerning the use of endorsements and...
Read MoreIntro to Blogging for Authors
We’re working with a local writers group in Kentuckiana to schedule a seminar on how upcoming authors can fully utilize a blog to promote their craft. Stay tuned for details!
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