Seesmic Desktop

Posted by Jyll Stuart on Feb 22, 2010 in Reviews | Comments Off

If you're looking for a user-friendly way to keep up to date with your Twitter and Facebook status change, check out Seesmic. These folks offer applications for several desktop platforms as well as for the Android and Blackberry mobile platforms.Continue...

Grow Your Email List

Posted by Jyll Stuart on Feb 22, 2010 in Featured | Comments Off

Email is one of the most inexpensive marketing tools you have at your disposal. How can a small business owner grow their email list? There are several options and you may already be ahead of the game!Continue...

Beginning Social Media for Small Business

Posted by Jyll Stuart on Feb 22, 2010 in Social Media | Comments Off

As a small business owner, you wear many hats and because of this, it can be challenging to find the time to promote your business in a cost-effective manner. Web-based social networking tools may be a solution for you to explore in an effort to reach your target customer. Engage your customers by answering questions and handling their publicly displayed complaints. Encourage participation and reward frequent contributors. By using social networking tools to share information your customers want, they will be more likely to share with their friends. This viral marketing effect has the potential to promote your business in a positive light.Continue...

FTC Guidelines for Endorsements

Posted by Jyll Stuart on Feb 22, 2010 in Best Practices | Comments Off

The FTC has the power of Federal law to enforce legal advertising standards. In October of 2009, they published a list of guidelines concerning the use of endorsements and testimonials in advertising that went into effect December 1, 2009. The Commission recognizes that the marketing and communications world is changing and is too complex for hard and fast rules. The FTC notes that it will have to “consider each use of these new media on a case-by-case basis for purposes of law enforcement, as it does with all advertising.”Continue...

Intro to Blogging for Authors

Posted by Jyll Stuart on Feb 22, 2010 in Seminars | Comments Off

We're working with a local writers group in Kentuckiana to schedule a seminar on how upcoming authors can fully utilize a blog to promote their craft. Stay tuned for details!Continue...