Veracity Technologies

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Fast Intro to Web Analytics

Confused by web analytics? Don't be! We're offering a quick primer on the basics to help you understand what you need to measure the success of your web site. As a business owner, you're comfortable with watching your P&L. You should be just as comfortable measuring the success of your web site with analytics. Whether your outsource this aspect of your business or manage it yourself with a tool similar to Veracity's Site Analytics, it's important that you monitor this aspect of your business. Arm yourself with the correct information before you're mislead by a WINO! → Read more

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Seesmic Desktop

If you're looking for a user-friendly way to keep up to date with your Twitter and Facebook status change, check out Seesmic. These folks offer applications for several desktop platforms as well as for the Android and Blackberry mobile platforms. → Read more

FTC Guidelines for Endorsements

The FTC has the power of Federal law to enforce legal advertising standards. In October of 2009, they published a list of guidelines concerning the use of endorsements and testimonials in advertising that went into effect December 1, 2009. The Commission recognizes that the marketing and communications world is changing and is too complex for hard and fast rules. The FTC notes that it will have to “consider each use of these new media on a case-by-case basis for purposes of law enforcement, as it does with all advertising.” → Read more

Five Quick Twitter Tasks

Here are five quick Twitter tasks you can easily accomplish today: Tell folks what your business is doing this week, Announce your latest blog post, Search for what's being said, Follow influential leaders in your niche, and Ask for opinions and listen. At most it will take you about 45 minutes to an hour to complete. The end result is that you're perpetuating your conversation in the social media space. The common denominator in all of these tasks is the art of listening. Social media conversations really aren't that different to interpersonal communications. People want to have their say without being interrupted and they want to be sure that you (the listener) understood their message. → Read more

It’s In The Cards

Organizing the information about your business, products and services is a great first step towards designing the structure of your web site. This is a simple and quick exercise that will allow you to begin to visualize categories of information beyond the typical cookie-cutter categories used by everyone else. All it requires of you is an investment of time, index cards, and your knowledge about your business. Once completed, you'll be on your way to devising a site navigation and an initial layout. → Read more

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Upcoming

Intro to Blogging for Authors

We're working with a local writers group in Kentuckiana to schedule a seminar on how upcoming authors can fully utilize a blog to promote their craft. Stay tuned for details! → Read more

March 2010 Webinars

As of today, we currently do not have any webinars scheduled for March 2010. Please subscribe to our feed to ensure that you're kept up to date. → Read more

Most Recently

Fast Intro to Web Analytics
Overview We’re not quite sure how to describe a portion of our business in “politically correct” terms. Often we’re called in to “clean up” the mess left by the previous web designer, web master, IT contractor, nephew, niece, or the kid next door. Following the parlance of some talk show hosts, we’ve coined the term WINO [...]
It’s In The Cards
Organizing the information about your business, products and services is a great first step towards designing the structure of your web site. This is a simple and quick exercise that will allow you to begin to visualize categories of information beyond the typical cookie-cutter categories used by everyone else. All it requires of you is [...]
Five Quick Twitter Tasks
Here are five quick Twitter tasks you can easily accomplish today. At most it will take you about 45 minutes to an hour to complete. The end result is that you’re perpetuating your conversation in the social media space. Tell folks what your business is doing this week. Did you launch a new product or service? [...]